Buying a Diamond
 
I have been in the diamond business all my adult years, having grown up in a family of gemstone and jewelry designers, gemologists and retailers. I have sold many diamonds the past 35 years… some of substantial size, rarity and value,
and countless more which I would call “normal stones,” each one precious and important to its new owners. I love diamonds. At their core, they are special objects, grown by nature and made beautiful by man. In the 21st century, they represent far more than merely sparkling crystals, as they have become the primary gemstone used to create beauty in the world of fine jewelry.

I formed Tom Tivol Jewels in 2005, to combine the best features of Internet and traditional jewelry stores… low competitive prices, complete and accurate knowledge of all features of diamonds and diamond jewelry, and access to beautiful stones of all shapes sizes and qualities. The easiest thing to give my clients is a great price. The most challenging task is to teach each client enough about diamonds to help them decide what features of quality, shape
and carat weight combine to produce the most beautiful and valuable diamond and diamond jewelry that will be
cherished for a lifetime.

A brief word about Internet stores

Some people shop Internet jewelry stores because they believe the price they receive is better than from traditional stores. This is true for some diamonds sold by some sites, but is not generally true for most diamonds. Many traditional jewelers are highly competitive in their pricing, and many Internet stores are too expensive. While the cost of a diamond is terribly important to most consumers, the more important issues, which face the modern diamond buyer, relate to knowledge and service. The Internet customer usually purchases diamonds based solely on a series of letters and numbers with no real understanding of their meaning. A fine traditional jeweler teaches the meaning of diamond grades, helps their clients understand the value of each segment of diamond quality, and helps their clients place these features in order of importance to both the beauty and the value of their diamond. When a solid partnership is established between the merchant and the client, nothing is omitted from this education. The customer gets the best price, the most authentic knowledge, and the most beautiful diamond.

 
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